Coinages (part three)

[Jesse T Sheidlower]

>
> 26 June 1989, ADVERTISING AGE, pg. 20--Twenty years ago, in June 1969, we
> coined the word "positioning" (Jack Trout and Al Ries in the articles "The
> Positioning Era"--ed.) to describe a new approach to advertising.  Since
> then, positioning has become the biggest buzz word in advertising and
> marketing circles.

The word positioning was used earlier in 1969 in the _Journal of
Marketing,_ however.

Jesse Sheidlower
<jester at panix.com>