Going Forward

[Bob Fitzke]

Victoria Neufeldt wrote:

> So from the above one might say that the present use of the expression dates
> from late 94 or early 95, probably initially simply as an extension of
> "going forward with plans" and then taking on a kind of cachet among
> "forward-looking(!)" business types, before inevitably morphing into cliche
> (though still not widely recognized as such).
>

Just curious. Can it be a cliche if it is "still not widely recognized"?

Bob