Grok -- new/old WOTY?

Gareth Branwyn garethb2 at EARTHLINK.NET
Sun Nov 12 05:48:46 UTC 2000

Grok has been part of the online lexicon for ages. It was in the original
Jargon File, I believe, and in all subsequent editions of the Hacker's

It may have gained wider cachet recently in Silicon Valley business circles
because the Industry Standard has a column of the same name and a new
spin-off magazine also called Grok.

Rudolph C Troike wrote:

> The latest PC Magazine has the following from the editor-in-chief, Michael
> J. Miller:
>         "The latest buzzword among Silicon Valley engineers seems to be
> _grok_. People use is to mean an idea that they really understand and buy
> into, as in 'I really grok that idea.'
>         "Grok first appeared in Robert Heinlein's 1961 science fiction
> masterpiece, _Stranger in a Strange Land_."
>         Rudy

More information about the Ads-l mailing list