"OK" sign in American Restaurant Magazine
Bapopik at AOL.COM
Bapopik at AOL.COM
Tue Nov 21 02:06:15 UTC 2000
"OK" SIGN (continued)
I've read AMERICAN RESTAURANT MAGAZINE up until the end of the 1930s (boy,
was it dull), then read 1948-1961. I recently requested 1945-1947 from the
annex. The successor magazine, FOOD & LODGING HOSPITALITY, was requested
from the annex for the years 1962-1967, but seems to be missing entirely.
January 1948, AMERICAN RESTAURANT MAGAZINE, pg. 2. Ad for "le guot" food
line from Fearn Laboratories shows that the chef "OK" on their food labels
existed at this time.
January 1948, AMERICAN RESTAURANT MAGAZINE, pg. 5. Ad for S. Blickman, Inc.,
line of food service equipment shows two diners giving the "OK" sign.
May 1949, AMERICAN RESTAURANT MAGAZINE, pg. 63. Ad for Ac'cent food enhancer
shows a chef giving the "OK" sign. "Ac'cent is 99+% pure MSG...mono sodium
glutamate, in crystal form, made from the amino acid, glutamic acid, which
occurs naturally in all vegetable and animal protein."
November 1950, AMERICAN RESTAURANT MAGAZINE, pg. 60. Ad for Norbest Turkey
Growers' Assn. shows a chef giving the "OK" sign.
December 1950, AMERICAN RESTAURANT MAGAZINE, pg. 78, col. 1. An ad for
Louisiana Golden Yams shows a chef giving the "OK" sign.
November 1951, AMERICAN RESTAURANT MAGAZINE, pg. 110, col. 3. An ad for
American Restaurant Magazine's books on Menu & Sandwich Magic shows a chef
giving the "OK" sign.
February 1952, AMERICAN RESTAURANT MAGAZINE, pg. 103, col. 1. An ad for 3V
Papaya Meat Tenderizer shows a chef giving the "OK" sign.
March 1953, AMERICAN RESTAURANT MAGAZINE, pg. 76, col. 1. An ad for Tabasco
sauce shows a chef giving the "OK" sign.
September 1953, AMERICAN RESTAURANT MAGAZINE, pg. 120. Another Ac'cent ad
shows a chef giving the "OK" sign in two panels.
--------------------------------------------------------
COFFEE BREAK (continued)
April 1952, AMERICAN RESTAURANT MAGAZINE, pages 82-83. "This is a
coffee-break!" The ad by the Pan-American Coffee Bureau states: "What is the
Coffee-Break? It's the theme of the Pan-American Coffee Bureau's most
ambitious promotion in history." Ads were placed in LIFE, SATURDAY EVENING
POST, LADIES' HOME JOURNAL, WOMAN'S HOME COMPANION, McCALL'S, GOOD
HOUSEKEEPING, Sunday newspaper supplements, and on 119 radio stations.
November 1952, AMERICAN RESTAURANT MAGAZINE, pg. 118. The Pan-American
Coffee Bureau's ad states: "In offices and factories--the 'coffee-break'
means new business!"
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