O.K.; Take-Out; Heroes

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Sun Nov 26 01:07:54 UTC 2000

O.K. SIGN (continued)

February 1945, AMERICAN RESTAURANT MAGAZINE, pg. 6, col. 1.  An ad for
Blakeslee Built Kitchen Machines shows a chef giving the "OK" sign.

February 1945, AMERICAN RESTAURANT MAGAZINE, pg. 7.  An ad for "Le Gout"
chicken soup base seasoning has the now-familiar "OK-sign" chef on the label.

April 1945, AMERICAN RESTAURANT MAGAZINE, pg. 39.  An ad for "Le Gout" shows
a photograph of the master chef himself.  He kisses the circle in his fingers.

June 1945, AMERICAN RESTAURANT MAGAZINE, pg. 3.  An ad for Groetchen
Manufacturing Company of Chicago shows a chef giving something similar to the
"OK" sign, but his first two fingers don't quite form a perfect "O."


December 1945, AMERICAN RESTAURANT MAGAZINE, pg. 75.  An ad for Golden State
Sales Corporation shows a chef thinking.  A cloud features a light bulb with
the text: "Encourage your CHEF'S BRIGHT IDEA."


   OED has the 1940s and later for "take-out"/"take-away" food.
   AMERICAN RESTAURANT MAGAZINE, July 1947, pg. 31, has a story about Alpheus
D. Spiller's "Spiller's" of York Beach, Maine.  It began in 1938.  Pg. 31,
col. 2: "That first year the Spillers sold only fried clams, fried potatoes
and potato chips to take out.  In 1939, they added hot dogs and hamburgers to
their list and business continued to flourish."
   Pg. 32, col. 1, shows Spiller's signs for 1938 and 1939.
   1938 sign:

   1939 sign:

HEROES (continued)

   From SEPIA, November 1966, pg. 39, col. 1:

_Hats off to the "Hero" of my heart and my stomach!_
(...)  In his place of business, James (Dellorto, Manganaro's Restaurant, 429
Ninth Avenue, NYC) has smaller versions of what New Yorkers call a "Hero"
(...)  A "Hero" is a piece of Italian bread, in which are special sandwich
ingredients.  The (Pg. 40, col. 1) name "Hero" goes back a number of years
when a food columnist of a New York daily newspaper commented that "you have
to be a hero to eat such a generous piece of bakery."  The name stuck.
   Today, in New York, such sandwiches are known as "Heroes."  In New England
they are known as "Grinders."  In Philadelphia they are called "Hoagies" or
"Submarines."  (Col. 2--ed.)  In the Mid-West people call them "Poor Boys."

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