Trade Sweets (1927)
Bapopik at AOL.COM
Bapopik at AOL.COM
Wed Sep 13 17:29:03 UTC 2000
TRADE SWEETS published monthly from Philadelphia, from March-December 1927. I found a few things, most notably the Havana sandwich.
April 1927, pg. 5, cols. 3-5 advertisement:
7-11
"The Candy Winner"
D. Auerbach & SOns, Candy Headquarters, New York
May 1927, pg. 1, col. 2:
_Camden County Merchants Band to Fight_
_"Doggeries" along Pike to Atlantic City_
Say Fly-By_Night Stands Vending Ice Cream, Candy, and "Red Hots" Escape Taxes and Create Unfair Competition to Established Businesses--Proposed Ban on Lunch Wagons in Clementon Starts Political War
October 1927, pg. 3, col. 1:
OVER SEVEN MILLION PEOPLE WILL READ THIS AD
CANDY
for Hallowe'en
(No "Trick or Treat"--ed.)
November 1927, pg. 4, col. 2:
_Ice Cream Soda Born and_
_Raised by Phila. Man_
_Centennial Concessionaire Ran Out of Milk in Rush Hour and Rushed Into Fortune_
(...)(Col. 3--ed.)
A short time later Robert M. Green put an advertisement in the Philadelphia Public Ledger: ICE CREAM SODA, THE NEW DRINK, TRY IT AND TELL YOUR FRIENDS.
(See the Making of America database for earlier than 1876--ed.)
November 1927, pg. 10, col. 4:
_Broadway Soda_
This is one of the best known sodas in New York City and is a wonderful combination. Pump 3/4 of an ounce each of chocolate and coffee flavor into a 12-ounce glass. Add teaspoonful of whipped cream, leaving spoon in glass. Use fine stream until glass is 3/4 full and add a No. 16 ball of ice cream, filling the glass with a coarse stream.
November 1927, pg. 10, col. 1:
(Drawing of a man with a swastika--ed.)
The swastika is a symbol of good luck--therefore a fitting reminder that page 13 has the business you want to buy.
(One more reason never to accept candy from strangers. They could be Nazis--ed.)
December 1927, pg. 3, col. 1:
_Sandwiches Are a Meal in Havana_
Globe trotters say that the Havana sandwich is the largest and most delicious of any in the world. Practically every little grocery store that has a bar purveys sandwiches which are cheap and filling. Starting with a fountain of bread cut from a long, round loaf and split in the middle, the counterman slathers on butter and then puts on the meat, using a sharp carver and a fork in the process. First comes roast pork, and, in turn, ham, salmon, beef and bologna. Cheese is added, sliced dill pickles are placed in position, and mustard is smeared over all. The top covering is put on and the sandwich is ready. It costs 20 cents and is a meal in itself.
"Fritas," little fishcakes fried in batter, croquettes, potato balls stuffed with meat, and other delicacies retail for a nickel, and a generous slice of Roquefort or other cheese between two "galetas," or hard crackers, costs only a dime. Coffee is not served with these lunches. One has to go next door or cross the street for it. Cuban coffee is excellent, but not so cheap; a tiny cup costs a nickel and a large glass 10 cents. (And you thought Starbucks was expensive!--ed.)
In the lower parts of the city, along the waterfront, are small fruit shops operated by Chinese. In the windows are displayed various fruits and melons on ice. Soft drinks with a native fruit foundation are solid. One may buy a slice of iced melon for a nickel and eat it behind the door, where a covered garbage can is placed conveniently for the reception of the rind. Contrary to popular impression, flied do not buzz about such places. The Cuban sanitary officials are rigid in the enforcement of cleanliness and the fly is conspicuously absent.
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