Phonebook Fajitas (Rio Grande Valley, 1976)

[Bapopik at AOL.COM]

"The Round-up Restaurant, now closed, in tiny Pharr, Texas, in the Rio Grande Valley is generally credited with having been the first establishment, in 1969, to put fajitas on its menu when it was just a drive-in eatery."
--NEW YORK TIMES, 1 May 1994, section 5, pg. 26, col.4.

   The Bell & Howell phonebook fiche starts in 1976.

March 1976, RIO GRANDE VALLEY (TX), pg. 367, col. 2 ad:
OLD MEXICO RESTAURANT
   HOME OF THE AUTHENTIC
CHILE RELLENO & TAMPIQUENA STEAKS
"SERVING CAFETERIA STYLE"
WITH REAL HOMEMADE FLOUR TORTILLAS
   OUR MENU INCLUDES:
 CHAR-BROILED FAJITAS--STEAKS
 Carne Guisada
 Tacos
 Rice
 Beans
 Guacamole
 Picadillo
 Variety of Salads
 Homemade Pies
EL CENTRO MALL
500 N. Jackson--Pharr
787-2601

February 1977, RIO GRANDE VALLEY (TX), pg. 418, col. 1 ad:
ROUND UP DRIVE IN
"SPECIALIZING IN FINE, FRESH SEAFOOD"
 ALASKA KING CRAB LEGS
 INDIA FROG LEGS
 NICARAGUA & S. AFRICA LOBSTER TAILS
 CHINA SHRIMP
 MEXICO SHRIMP
 BRAZIL RED SNAPPER
 SEA FOOD PLATTER
 FAJITAS--MEXICAN FOOD
 CHARCOAL BROILED STEAKS
787-9052
709 WEST HIGHWAY 83--PHARR