Big Blue

[Mark A. Mandel]

"James A. Landau" <JJJRLandau at AOL.COM> writes:

>>>>>

I don't have any citations handy, but the 1984 date for IBM is too late.
By
1984 the "Big Blue" nickname was so well known that a maker of an add-on
board for the IBM PC used the name "Baby Blue" for its product.  I believe
"Big Blue" refers to the fact that at the time blue was the most common
color
for the side panels of IBM mainframes.  (It was not the only color
available.
 At an installation where I worked in the late 1960's, a colleague from
Bombay India nicknamed our mainframe as the "Orange Baron" because its side
panels were orange.)
<<<<<

I always associated it with the IBM logotype, which was always printed in
blue when color was available (as opposed to, say, b&w newspaper ads).


-- Mark A. Mandel