Vegan prescriptivism

[GSCole]

Another focus on 'dogs' and corporate performance.  I don't know which
came first, the Boston Consulting Group (BCG) dogs, or Wall Street's
cats and dogs.  The BCG matrix was a staple of classes on management in
the 1980s.

The Boston Consulting Group "developed a simple conceptual framework,
named the Growth-Share Matrix", by which a manager could evaluate
business growth options.  As noted at the following site, "So great was
the initial success of BCG’s matrix that for the greater part of two
decades it became the standard approach to capital allocation in
multisector, multisegment companies. 'Stars,' 'dogs,' 'cash cows,' and
'question marks' have become firmly embedded in the language of
business."

http://www.bcg.com/this_is_bcg/mission/growth_share_matrix.asp

However, it seems that the current preference is to use 'pets', in place
of dogs.
http://www.bcg.com/publications/search_view_perspectives.asp?pubID=294

George Cole  gscole at ark.ship.edu
Shippensburg University