Brown Cow; Cheeseburger; Ummm; Soft Ice Cream; 19th Hole

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BROWN COW

"How now, brown cow."
--Tonto to a fat Lone Ranger

   Clementine Paddleford also wrote for SODA FOUNTAIN, and she wrote this, July 1935, pg. 32, col. 2:

   AT LAST and quite by accident I have found the originator of "Brown Cow."  Someone is always writing to ask "how in the deuce do you make 'Brown Cow.'"  Well, I didn't know and I thought I might never find out.  Then I walked into (Pg. 33, col. 1--ed.) Tyler's Drug Store in Pulaski, Virginia and there were Brown Cows all over the place.  Mr. Tyler owned he had originated and named the mixture himself.  Listen:  Into a soda glass place 1 oz. of Chocolate Syrup, and 6 oz. of milk; add a little shaved ice, stir big with a spoon, top with whipped cream and sell for 5 cents.

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CHEESEBURGER

   OED has 1938, from AMERICAN SPEECH.
   Clementine Paddleford describes how to make "Hamburger-Cheese Buns" or the Jersey City "Cheese Hamburger" in the SODA FOUNTAIN, AUgust 1935, pg. 27, col. 1.

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UMMM

   Mmm was originally Umm.
   From the SODA FOUNTAIN, June 1935, pg. 23:

EVERYBODY GOES FOR
FROZEN MALTED . SOFT ICE CREAM (CREAMERY STYLE)
BIG SHAKE . FROZEN CUSTARD
UM-M-M-M!  UM-M-M!  UM-M!  UM-M!  UM-M!

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SOFT ICE CREAM

   From the SODA FOUNTAIN, January 1936, pg. 17, col. 1:

   SOFT ice cream, made right on the premises and called "Shef's Original Soft Ice Cream" is a specialty.

(R.C. Schiefelbein, owner and manager of Shef's Ice Cream Shop, Seattle, Washington, which started in 1932--ed.)

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19th HOLE

   From the SODA FOUNTAIN, April 1925, pg. 26, col. 1:

_The 19th Hole_
A Story of the Country Club in Virginia, of its Unique Soda Fountain, the Nineteenth Hole, and of Manager John Mulcaha and Chief Dispenser Jimmy McDonough Who Are Justly Famous Throughout the State of Virginia.
(...)
   "I DON'T remember when we began to call it the nineteenth hole.  It must have been back in the good old days when the fountain wasn't a fountain at all but a mighty fine bar, with sawdust littered trough, a shiny brass foot rail and all the rest of the trimmings.  In those days that bar used to serve juleps and rickeys and cocktails that simply couldn't be equalled.

(The 1890s would antedate OED/RHHDAS for this term--ed.)