White Milk.

[Buchmann]

Midwestern usage [ for AT LEAST half a century ]
for commercial milk without the "home grown"
amount of cream -- also distinguished it from
buttermilk.

Btw, in the South, "sweet milk" was used then to distinguish
from buttermilk -- this resulted in incomprehension in other
parts of the country.

Mark Odegard wrote:

> I came across the term 'white milk' in my local weekly paper's current
> issue, in an ad for the local supermarket (the chain is Quillin's, which is
> centered in the La Crosse, WI area, as is associated with IGA).
>
> It's a coupon:
> --start quote--
> Quillin's Q-PON
> 50c off
> all gal. of Kemps
> White Milk
> with coupon
> --end quote--
>
> This is new to me. I have never heard of plain whole milk, 2%, 1% or skim
> milk referred to as 'white milk'.
>
> It looks like a retronym, distinguishing 'white-colored milk' from chocolate
> milk.
>
> The copy writer for the ad may have been from IGA, from Quillins, or even
> locally (tho' I doubt this last).
>
> Any comments? Is this new? Or is it something I've missed.
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