call centers in India

Paul Frank paulfrank at POST.HARVARD.EDU
Wed May 16 14:40:54 UTC 2001


NPR aired a segment yesterday about the relocation of call centers from the
United States to India. Because American companies don't want their
customers to know that they outsource their services to low-paid workers in
a faraway land, they train Indians to talk and sound like Americans.
Apparently most American callers don't realize that the customer
representative they're talking to is actually in Bangalore. Some Indians
argue that it's degrading for Indians who speak excellent, albeit
differently accented, English to pretend to be something they are not. Other
Indians argue that business is business.

Paul
--
Paul Frank
English translation from Chinese, German,
French, Italian, Spanish, and Portuguese
Business, law, and the social sciences
mailto:paulfrank at post.harvard.edu



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