"Beeper Code" Marketing

[Bob Haas]

Gareth,

I'm not sure of the hook here myself; I'm guessing that it's based on the
shortcut language that persons can use in text messages on their cell
phones.  And I'm doubly sure that I cannot see the commercial application
here.  But business is like a lot of other concerns ‹ you don't always hit a
home run when at bat, but you keep on swinging.  Who knows?  You take
something the slightest bit enigmatic and put it on a tee-shirt, you could
make a million . . . or more!

BTW, I think the codes are kinda cool, but also kinda creepy.  Some kinda
future tense number talk from THX 1138 or the like.

bob

On 10/4/01 2:35 PM, Gareth Branwyn wrote:

> Is this in English? I don't mean the beeper code examples, I'm talking
> about the REST of it.
>
>
>> ---------
>> From: Casey Farrell, Consulting Network Engineering Designer
>> RE: wirelessSTARBUCKS1.0 (Wi-Fi 802.11b) "MobileStar"
>>
>>
>> The idea is that while using one's POCKET PC or
>> LAPTOP to communicate by e-mail, it may also occur to
>> the STARBUCKS' patrons to purchase via the e-store one
>> or more of a multitude of "BIG STAR" ('316 5742')items.
>>
>> For instance Tee-Shirts could be in NATIVE LANGUAGES
>> using this ROMAN ALPHABET TRANSCRIPTION as say French?
>>
>> Example: P4215 or,  M1L4NO, or 3E2L1N? 6EO2614?
>>
>> P17753U26H....1ND14N4...H4W411? These products can
>> be useful as a bridge to geography & culture via the
>> 'Net.

--

Bob Haas
Department of English
High Point University

    "I realise that patriotism is not enough. I must have no hatred or
bitterness towards anyone."  Edith Cavell (1865-1915)