Lucky Strike green, etc.

[A. Maberry]

On Fri, 5 Oct 2001, Frank Abate wrote:
>
> I remember asking parents, teachers, and a librarian how a change in the
> color of a cigarette package had anything to do with the war effort.  I
> never got an answer that satisfied me.  I tried to suppose that there was a
> scarce ingredient in green ink that was needed as raw material for some
> secret weapon -- but that sounded too ridiculous even for my wild 11 or 12
> year old imagination.
> <<

Someone once told me years ago probably in the late 1950s or early 60s
that the green ink contained chromium, which was in short supply as a war
material, so Lucky Strike changed their packaging and coined the slogan. I
have no idea if this was really the case or not.

allen
maberry at u.washington.edu