"Oh, Rinehart!" (Harvard slogan)

[Bapopik at AOL.COM]

   Maybe Fred Shapiro is interested in Harvard phrases?  Just for balance?
   From the NEW YORK HERALD TRIBUNE, 20 September 1952, pg. 12, col. 4:

_John B. Rinehart Dies; Lawyer_
_Was "Oh, Rinehart" of Harvard_
   WAYNESBURG, Pa., Sept. 19 (AP)--John Brice Gordon Rinehart, retired lawyer, whose last name has been a rallying cry for Harvard men for half a century, died at his home here today.
   _A Rallying Cry Since 1900_
   Since 1900, the cry, "Oh, Rinehart," has been heard on the campus of Harvard University, at football games, in Grand Central Terminal, in foreign lands--wherever students or alumni of the university have gathered or found themselves in circumstances requiring a rallying cry for help or companionship.
   Few of them ever saw and many never heard of the original Rinehart, who obtained his law degree from Harvard in 1903, practiced law in New York City, dabbled briefly and ineffectually in politics and retired many years ago to live in his native Waynesburg in southwestern Pennsylvania.
   _It Was Easier to Call_
   He never returned to Harvard until the tercentenary celebration in 1936, when the cry, "Oh, Rinehart," sounded again across the Yard, and the small, dapper, retiring, gray-haired man was tracked down, and reluctantly admitted that he was the original Rinehart of the legendary slogan.
   In 1900 Mr. Rinehart occupied (Col. 5--ed.) a room high on the Yard side of Gray's Hall at Harvard.  It was easy for his friends, among them the late Mark Sullivan, political columnist for the New York Herald Tribune, and Frank Simonds, political writer--to call to him from the ground than to climb three flights of stairs when they wanted him to join them.
   They would stand at the corner of Gray's and shout, "Oh, Rinehart."  Many another student was called in the same way, and no particular attention was paid.  But one sweltering night, when students were grinding for final examinations, one of them heard the familiar "Oh, Rinehart" from below and reacted instantly.  He tossed aside his book and echoed the cry into the Yard.
   _Cry Was Heard Nightly_
   Within a minute, the enclosure resounded with the phrase from side to side and end to end.  Something about the sound and accent of the name appealed to the students and from then until the end of the session the cry was heard nightly throughout the Yard.
   In the years since, the slogan has become the signal for Harvard's particular brand of collegiate mass delirium, while the innocent cause of it all lived out his life quietly in Waynesburg.  His wife, Mrs. Ethel Morris Rinehart, is the only immediate survivor.

(It's no "boula-boula," if you ask me--ed.)