motoring

[Elaine -HFB- Ashton]

Mark A Mandel [mam at THEWORLD.COM] quoth:
*>Speaking of words that have gone to word heaven, Safire includes among
*>them "motoring", now supplanted by "driving". There is a current
*>billboard for, iirc, the PT Cruiser, bearing at the bottom the motto
*>"Let's motor!". Now, the PT series is deliberately retro in design, and
*>this phrase is tagged on the billboard as a trademark or service mark or
*>something of the sort. Obviously the advertiser is using the word for
*>the very characteristic that brings Safire to call it moribund.
*>Nevertheless, this ad campaign must produce some current citations for
*>it, and may even kickstart the old engine into rolling over a little
*>longer.

Motoring is like Fahrvergnugen and, as I recall, is a term of mostly
British use and origin. In fact, the Cooper Mini has just been brought to
the states and their entire campaign is laced with 'Let's Motor' and
'Motoroing'. http://www.miniusa.com/crm/load_mini.jsp

Anyone can drive but few people motor :)

e.