When the going gets tough, the tough get going (1961)

[Bapopik at AOL.COM]

   23 February 1961, WASHINGTON POST, pg. A18:
   Persons in sports have a simple yardstick for measuring a first-rate performer.  When the going gets tough, the tough get going.

   6 August 1963, WASHINGTON POST, "This Morning..." with Shirley Povich, pg. D5:
   But the Senators would do well to take their creed from Eddie Erdelatz, the old Navy football coach, and one of his aphorisms that said: "When the going gets tough, the tough get going."

(Eddie Erdelatz!  The "a tie is like kissing your sister" guy!  Who would know that he's being some of the century's greatest quotations?--ed.)