Commoditized?

[sagehen]

 Rima writes:
>There is the quote: "We have to be very, very careful how much we let
>Union Square get commoditized.  Union Square is getting to the status
>of being the last holdout, with retail being so commoditized...."
>
>I hadn't heard it before.
 ~~~~~~~
Is it useful?  Does it say something that "commodify" & "commodification"
which have been around for a while, don't already say?
A. Murie