McDonalization or McDonaldization?

[Paul McFedries]

On LexisNexis, "McDonaldization" returns 345 citations (earliest: 1977),
while "McDonalization" returns only 2, one of which is a misspelling of
"McDonalidization" (specifically of George Ritzer's book "The
McDonaldization of Society"). That seems about right to me since the latter
construction makes no sense (what's a "McDonal"?).

Paul
http://www.mcfedries.com/
http://www.logophilia.com/

----- Original Message -----
From: "Salikoko S. Mufwene" <mufw at MIDWAY.UCHICAGO.EDU>
To: <ADS-L at LISTSERV.UGA.EDU>
Sent: Sunday, February 10, 2002 6:17 PM
Subject: McDonalization or McDonaldization?


> Several discussions of 'globalization' and its role in language
endangerment have referred to the spread of McDonald's around the world. I
wonder what the standard term/spelling for the latter phenomenon is:
"McDonalization" (without "d") or "McDonaldization" (with "d")? Is there
variation? Has somebody been paying attention to the term?
>
> Thanks in advance,
>
> Sali.
>
> *****************************************************************
> Salikoko S. Mufwene
> University of Chicago
> Department of Linguistics
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>
> Tph: (773)702-8531; Fax: (773)834-0924
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> ON LEAVE till September 2002 but still receiving e-mail
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