Dave Thomas & Orville's popcorn

[Bapopik at AOL.COM]

   Dave Thomas, founder of Wendy's, has passed to Burger Heaven (no, not the chain restaurant).
   From the NEW YORK POST, 9 January 2001, pg. 20, col. 1:

_Farewell to the tru burger king_
  _Wendy's CEO mourned as a bizman and a star_
(...)
   It was Iacocca who pioneered the role of the CEO pitchman, and it was Kiam who came up with the phrase everyone remembers...

   This is wrong!
   There have been many other pitchmen in the food business, such as Roy Rogers.  Paul Newman also pitches his own brand.  Tom Carvel is another.
   However, easily before Iacocca and before Thomas, was Orville Wright.  He pitched Orville-Redenbacher Gourmet Popping Corn.
   People remember Orville even today, although he's been dead a few years now.  Towards the end, his son was featured in some ads.
   OFF TOPIC:  Buy Andrew Smith's book on popcorn!  It's like butter!