gin up

[sagehen]

David Bergdahl writes:
>I've heard "gin up" several times this election cycle, the last time from a
>WSJ reporter on CNBC.  DARE has a 1970 cite "I'll see if I can gin up this
>meeting" with the same sense of "To stir up, get (something) going"-- is
>this an attempt to sound folksy, a genuine revival or what?
 ~~~~~~
This expression occurred several times in NPR's morning  news today,
regarding W's last-minute campaigning.  I hear it as "gen up" and translate
it as "generate increase" in supposedly already existing support.
A. Murie