Brand names

Patti Kurtz pkurtz at HEIDELBERG.EDU
Fri Apr 25 16:51:28 UTC 2003

Can anyone list some contemporary references, either internet or journal
articles, which discuss the increase (or decrease) in use of brand names for
every day items in speech (such as "Jeep" for an SUV)?  I have students doing a
project on this who are having trouble finding information.


Patti J. Kurtz
Assistant Professor, English

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