Brand names

James A. Landau JJJRLandau at AOL.COM
Fri Apr 25 18:42:29 UTC 2003

In a message dated 4/25/2003 12:52:01 PM Eastern Standard Time,
pkurtz at HEIDELBERG.EDU writes:

> the increase (or decrease) in use of brand names for
> every day items in speech (such as "Jeep" for an SUV)?  I have students
> doing a
> project on this who are having trouble finding information.

try the magazine "Advertising Age"

the legal-minded might want to delve in court cases in which a company tries
to protect its trademark from being ruled generic, as happened to "Aspirin"

                   James A. Landau

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