Brand names

[vida morkunas]

try www.brandchannel.com

cheers -

Vida.
vidamorkunas at telus.net



-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU]On Behalf
Of Patti Kurtz
Sent: April 25, 2003 9:51 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Brand names


Can anyone list some contemporary references, either internet or journal
articles, which discuss the increase (or decrease) in use of brand names for
every day items in speech (such as "Jeep" for an SUV)?  I have students
doing a
project on this who are having trouble finding information.

Thanks!

--
Patti J. Kurtz
Assistant Professor, English