No Gubernawhatsis for the couch potatoes

[Evan Morris]

>>From the Sacramento Bee:



Terminated: You won't hear reporters or anchors saying "gubernatorial"
during the local newscasts on Channel 3 (KCRA) -- not if Dan Weiser has his
way. (And as KCRA's top news boss, he usually does.)

Weiser recently issued a newsroom memo, instructing station staff to say
hasta la vista to the word "gubernatorial."

His reasoning? While journalists may be partial to the word (in Wednesday's
Bee alone, "gubernatorial" appeared in four stories plus an index), rarely
does it come up in real-world conversations.

"We're trying to write in the way that people speak, and few people use that
word," Weiser says. "Nobody says 'gubernatorial.' They say 'candidate for
governor' or 'running for governor.' I prefer keeping things as easily
understandable as possible."



http://www.sacbee.com/content/lifestyle/story/7309406p-8253816c.html