Swearing swearers

[Dan Goodman]

This seems to be patterned on "Lying liars" .

Swearing swearers and FCC's new rulebook
 >From TV to politics, profanity and suggestive themes have proliferated.
By Patrik Jonsson
http://www.csmonitor.com/2003/1217/p03s02-ussc.html

Is there a technical term for such playing off an existing phrase?

--
Dan Goodman
Journal http://dsgood.blogspot.com or
http://www.livejournal.com/users/dsgood/
Whatever you wish for me, may you have twice as much.