blipvert (was: Zadar greetings & Bling-Bling)

[Mark A. Mandel]

On Sat, 7 Jun 2003, James A. Landau wrote:

#Here is the text of the Associated Press report on new OED vocabulary:

        [...]

#Other corporate-speak considered established enough for inclusion in
#the dictionary includes dot-coms, or Internet companies, and blipverts,
#subliminal TV adverts of just a few seconds' duration.

What do they cite for "blipvert"? I think it comes from the initial
episode of the sf tv show "Max Headroom", which was first aired March
31, 1987, according to
http://www.public.iastate.edu/~spires/Max/maxguide.html .

The following description of that episode, from the TechTV website
(http://www.techtv.com/maxheadroom/story/0,24330,3381363,00.html),
defines the term as used there.

        >>>

To improve ratings, Network 23 creates "Blipverts," -- high-speed
commercials condensed into a few seconds, that prevent channel-changing
and embed themselves in viewers' minds. Unfortunately, these commercials
have one tiny side effect -- sometimes they cause viewers to explode.

        <<<

Are there any earlier cites?

-- Mark A. Mandel