monetize?

[Dave Wilton]

> OED3 has three senses for _monetize_; this one looks to be
> sense 1.b., 'To convert (an asset, debt, etc.) into money, to
> realize the value of (an asset, debt, etc.) as currency;
> spec. to convert (government debt) to a more liquid form, as
> by redeeming treasury bills or replacing bonds with
> bills. Also: to assess in terms of monetary value.' The first
> cite is from 1867.

It is also commonly used in business (at least here in Silicon Valley) in a
somewhat different sense meaning produce revenue from an asset or activity
that previously had not been revenue producing. As in "the addition of
banner ads did not monetize the web site as the company had hoped."