"Shock and awe" citations

[Bapopik at AOL.COM]

   Some of those 1996 and later citations mentioned the Gulf War, but no, I didn't find it before the 1996 book.  People did use the phrase (non-military use), however, before 1996.  For example:


Debt-Ridden Retailers Squeeze Fashion Firms
By Phyllis Furman
06/19/1989
Crains New York Business
Pg. 1
Copyright Crain Communications Inc. 1989

New York, NY, US --
Like the parting of every seemingly happy couple, this divorce had everyone's tongue wagging. When Giorgio said ciao to Bloomingdale's last month, pulling all of its fragrance lines from the department store that introduced them, the fashion industry reacted with a mixture of shock and awe.

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STYLE
Doin' the White House Rock; In Little Rock, the Majority Parties
Lloyd Grove; Roxanne Roberts
Washington Post Staff Writers
11/04/1992
The Washington Post
FINAL
c01
(Copyright 1992)
(...)
"Shock! Awe!" said Clinton media director Mandy Grunwald, who four years ago, having made ads for Michael Dukakis, spent a quiet and depressing election night at home. "Awe at the size of the victory, and shock at the reality of it ... What it means is a fundamental shift in the direction of the country. This is history stuff."

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ARTS & LIVING
CNN'S BATTISTA RATES HIGH WORLDWIDE
DOUG CRESS COX NEWS SERVICE
02/25/1993
The Plain Dealer Cleveland, OH
FINAL / ALL
12E
(Copyright (c) The Plain Dealer 1993)

Like all Cable News Network personalities, anchorwoman Bobbie Battista has received a steady stream of fan mail since debuting as one of the network's original announcers in 1981. (...)
"I'm still getting over the shock and awe of realizing how much of a presence we are" at CNN, Battista said.