Butternut Squash (1944)

[Bapopik at AOL.COM]

   "Butternut squash" is not in OED.  There are 38,000 Google hits!  People love butternut squash!
   No hits in the American Periodical Series.  The first JSTOR hit, from the BOTANICAL GAZETTE, is March 1960.  Nothing in the trademark records.
   It appears regularly in the NEW YORK TIMES after this:


   9 April 1944, NEW YORK TIMES, pg. X10 ad:
   Something NEW--Something DIFFERENT
BUTTERNUT SQUASH--Exceedingly sweet; firm, mealy orange flesh; practically seedless; 12" fruit...pkt. 25c
(...)
BURNETT SEEDSMEN