Gorilla warfare

[Grant Barrett]

It was popularized by Malcolm Gladwell who wrote an article for the New
Yorker in 1996 on the subject, then a successful book.

His web site:
http://www.gladwell.com/

The original article:
http://www.gladwell.com/1996/1996_06_03_a_tipping.htm

More about the book:
http://www.gladwell.com/books.html


On Wednesday, October 1, 2003, at 09:10 AM, James A. Landau wrote:

> Has anyone run across the phrase "tipping point".  I don't recall
> having
> heard it before, then in the past week I saw it twice on-line.
>
> The context was marketing of software and the sense was something like
> "this
> product has now reached a sufficiently large market share that
> everybody will
> start buying it so as to be compatible with the rest of the world".
>
> The closest synonym that I can think of is, of all things, "critical
> mass".