Antedating of "yellow pages" (1930)

[Steve Boatti]

In a message dated 10/11/2003 1:49:47 PM Eastern Daylight Time, Bapopik writes:

> Here's a trademark from some company in New Haven, CT.
>
>
> Word Mark   THE ORIGINAL YELLOW PAGES
>

Lest anyone think "yellow pages" is trademarked, note the trademark here is for "original yellow pages." "Yellow pages" itself is not a registered trademark, having become generic long ago. By the way, "some company in Connecticut" happens to be the local phone company there.

Steve Boatti
sjb72 at columbia.edu