Frozen Custard (1919); Sam is my Hero

Fri Oct 17 08:46:45 UTC 2003

SAM IS MY HERO

I have no doubt that Barry has searched ancestry for this, but the damn
search engine requires skill, art, luck, and.......most of all luck.
SC

   Have doubt.  I never searched for it!
   Why?  Because there are 30,000 food terms I have to antedate in my spare 
time, when I'm not comatose from parking tickets.  I could've done it, but I 
just didn't.  I traced "hero" to Brooklyn, and just thought I'd wait until the 
BROOKLYN DAILY EAGLE project was finished and the Brooklyn Historical Society 
re-opened.
   Sam beat me to it!
   The 1939 citation is important.  I'd previously looked at Clementine 
Paddeford's work, and "hero" ain't there in 1936.
   Sam should immediately write a letter to the editor of the NEW YORK TIMES 
and share his find (free of charge) with the rest of the world.  Do it!

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FROZEN CUSTARD

   The "hero sandwich" citation  was in a Coney Island article, written by 
Walter Winchell.  It also has this:

   23 June 1939, CHARLESTON DAILY MAIL (Charleston, West Virginia), pg. 5, 
col. 4:
   One of the resort's most popular palate tempters--frozen custard--was 
invented by mistake.  The inventor was really trying to perfect a new ice-cream 
mixer which didn't work.

   Why is Conery Island "frozen custard" less celebrated than the "hot dog"?  
Get out your old reliable John F. Mariani ENCYCLOPEDIA OF AMERICAN FOOD AND 
DRINK (1999), look for "custard" and "frozen custard," and there's...nothing at 
all!
   It's widely known that the stuff was popularized at Coney Island in 1919.  
A check of the BROOKLYN DAILY EAGLE up to 1902 for "frozen custard" has no 
hits.  However, Ancestry has quite a few hits before 1919 and I'll type some 
here.  As to frozen custard's invention "by mistake," well, it was already well 
known by 1919.  Another myth?

   30 January 1885, CHESTER TIMES (Chester, Pennsylvania), pg.3?, col. 5:
Frozen Custard.
(Menu item at Aubrey Hotel--ed.)

   31 July 1910, COSHOCTON DAILY TRIBUNE (Coshocton, Ohio), pg. 4?, col. 2:
      _FROZEN CUSTARD._
   Make a quart of rich vanilla custard and when it is cold add a cupful of 
cream and the beaten whites of three eggs used in the quart of milk.  Mix well 
and freeze.  More sugar and vanilla are required in the mixture when frozen 
than in the custard simply served cold.

   18 August 1910, COSHOCTON DAILY TRIBUNE (Coshocton, Ohio), pg. 3, cols. 
5-6:
_FROZEN CUSTARDS--THEY'RE OFTEN BETTER THAN ICE CREAM_
(Excellent, long article.  Invented by mistake in 1919, eh?--ed.)

   14 March 1921, WICHITA DAILY TIMES (Wichita Falls, Texas), pg. 3, cols. 
6-7:
Frozen Boiled
Custard
ICE CREAM
(Something New)
ONLY AT WINSTON'S
"AS PURE AS THE MORNING DEW ON THE ROSES"
TAKE A PAIL HOME
Winston's Drug Store

   29 November 1929, RENO EVENING GAZETTE (Reno, Nevada), pg.4, col. 3:
   Frozen custard stands like those at Coney Island.
("In New York" by O. O. McIntyre--ed.)

   23 August 1933, WAUKESHA FREEMAN (Waukesha, Wisconsin), pg.4, col. 4:
   Now Broadway, that Coney Island annex, is dotted with cubicles dispensing 
giant receptacles for the frozen custard, some weird with modernistic lining.

   29 June 1934, CHARLESTON DAILY MAIL (Charleston, West Virginia), pg. 8, 
col. 8:
   Surf avenue, Coney Island's Broadway...Sea-food, chop suey, kewpie dolls, 
frozen custard, hula dancers, hotels by day or week, two big feature pictures.

   13 June 1936, CHARLESTON DAILY MAIL (Charleston, West Virginia), pg.4, 
col. 8:
   Frozen Custard With Chocolate Dip, 5 cents.

(TRADEMARK)
Word Mark    KOHR'S THE ORIGINAL FROZEN CUSTARD 
Goods and Services  (ABANDONED) IC 030. US 046. G & S: ice cream, frozen 
yogurt, frozen custard(ABANDONED) IC 032. US 046. G & S: beverages
Mark Drawing Code   (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM 
Serial Number   74383844    
Filing Date April 28, 1993  
Filed ITU   FILED AS ITU    
Owner   (APPLICANT) Kohr's Frozen Custard The Original, Inc. CORPORATION NEW 
JERSEY P.O. Box 176 Seaside Heights NEW JERSEY 08751 
Attorney of Record  Edward F. Liston, Jr.   
Type of Mark    TRADEMARK   
Register    PRINCIPAL   
Live/Dead Indicator DEAD    
Abandonment Date    February 23, 1994   

(TRADEMARK)
Word Mark   THE ORIGINAL SINCE 1919 KOHR BROS FROZEN CUSTARD    
Goods and Services  IC 030. US 046. G & S: frozen custard, fruit sorbet, ice 
cream, ice milk, frozen yogurt. FIRST USE: 19190600. FIRST USE IN COMMERCE: 
19190600IC 042. US 100. G & S: restaurant services; namely, soda fountain 
services and frozen custard store services. FIRST USE: 19190600. FIRST USE IN 
COMMERCE: 19190600 
Mark Drawing Code   (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS  
Design Search Code  130102 200306 261121 261128 
Serial Number   74236274    
Filing Date January 9, 1992 
Published for Opposition    March 29, 1994  
Registration Number 1940323 
Registration Date   December 12, 1995   
Owner   (REGISTRANT) Kohr Bros., Inc. CORPORATION PENNSYLVANIA 2115 BERKMAR 
DRIVE CHARLOTTESVILLE VIRGINIA 22901  
Attorney of Record  James C. Wray   
Disclaimer  NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FROZEN CUSTARD" 
and "BROS" APART FROM THE MARK AS SHOWN   
Type of Mark    TRADEMARK. SERVICE MARK 
Register    PRINCIPAL-2(F)-IN PART  
Affidavit Text  SECT 15. SECT 8 (6-YR). 
Live/Dead Indicator LIVE    

(GOOGLE)
http://www.kohrbros.com/coney.html
Our founder, Archie C. Kohr, was born in York, PA in 1893 on the family's 
dairy farm. He was a teacher and to supplement his income, he and his two teenage 
brothers started a home delivery milk business.

In 1917, Archie wanted to expand his business by selling homemade ice cream 
to his customers.  He had developed a special recipe and purchased a locally 
made batch ice cream freezer. But it didn't work properly.

He tore the machine apart, reconfigured the gearing and bearings, reshaped 
the barrel and blades and ran his recipe through it once more.  The result was 
perfection!  In the summer of 1919 they took Archie's new machine and his 
fabulous frozen custard recipe to Coney Island's boardwalk.

The first weekend they sold 18,460 cones at a nickel a piece - and the rest 
is history.   

(GOOGLE)
http://www.eastcoastcustard.com/history.htm
We discovered that, at Coney Island around 1920, vendors began using egg yolk 
in their vanilla ice cream to make it extra smooth and creamy. This popular 
concoction, called frozen custard, was enormously popular through the 
Depression and the War years because it was delicious and inexpensive. Problem was, 
real frozen custard was becoming increasingly hard to find since, by the 1960s, 
most custard makers, in an effort to increase profits, began lowering the cream 
(butterfat) content and increasing the amount of overrun (air) in their 
products  

(GOOGLE)
http://www.frozencustardoutfitters.com/custard.html
Our frozen custard recipe, our own secret formula, is very simular to the 
Premium Ice Cream/Frozen Custard which was the rage on the  midway of Coney 
Island, New York in the mid 1920’s. It was served with customized ice-cream 
machines that have been in existence just as long (1921 to be exact) which we still 
offer you today. This special combination of recipe and machine, which we offer 
our distributors, allows you to make one of the finest frozen dessert 
products in the world.

(GOOGLE)
http://www.icsweets.com/
History of Custard

Perhaps the best-kept and tastiest secret is a variety of ice cream known as 
fresh frozen custard. Custard has become so popular that Milwaukee, Wisconsin, 
probably sells more fresh frozen custard than anywhere else and is known as 
the “Custard Capital of the World.” Fresh frozen custard originated on Coney 
Island in New York about 1919. Custard was first sold as a carnival treat. 
Because it tasted so good, it quickly grew in popularity. In the ensuing years, 
custard was being sold on the boardwalk of Atlantic City along with other East 
Coast resort communities. By 1932, the Kirckauf family of Lafayette, Indiana, 
discovered custard and opened their first stand in that city. This store is 
still in operation and is considered by most to be the oldest continuously 
operating custard stand in the country. In 1933, the promoters of the Chicago World’
s Fair decided to introduce fresh frozen custard for the fair. The product was 
an instant success and quickly found its way to Milwaukee, Wisconsin, and 
spread throughout the Midwest. The popularity continues today and is growing 
farther to the south and west and virtually across the country. i.c. sweets is 
continuing the tradition today by bringing this quality fresh frozen custard 
dessert to Coeur d’Alene, Idaho. To our knowledge, this is the first frozen 
custard store of its kind in the Northwest.    

(GOOGLE)
http://www.pegadoes.com/history.html
Frozen custard is a form of ice cream made from old-fashioned ice cream 
recipes with a touch of egg yolk. In addition to the egg yolk, frozen custard is 
made in special machines so as not to whip as much air in as ice cream, making 
for a smoother, richer taste sensation. 
In the beginning...
There have been legends that frozen custard was created by an ice cream 
vender who added eggs to ice cream as an emulsifier to prevent the ice cream from 
melting too quickly.  To his delight and our gratitude today, a new premium ice 
cream had been discovered.  This ice cream  with it's richer taste and 
smoother texture became known as  frozen custard. Kohr Bros., in Charlottesville, 
Va., claims that its founder, Archie C. Kohr, invented the first frozen custard 
machine in 1919 and took it to Coney Island, where it's said 18,460 cones were 
sold in the first weekend.Venders soon took this treat across the country to 
carnivals and circuses.  Shortly after frozen custard stands were found on the 
east coast along the beaches and boardwalks.  By the 1940s there were 
hundreds of stands across the east coast and mid-west.