Antedating of "Gimmick"

[Fred Shapiro]

gimmick (OED 1926, HDAS 1922)

1921 _N.Y. Times_ 15 May 71 (ProQuest)  Being a Possible Questionnaire for
Submission to Applicants for the Position of Assistant Stage Doorman. ...
What is the starflop?  A startrap?  A vampire trap?  A gimmick?

Fred Shapiro


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Fred R. Shapiro                             Editor
Associate Librarian for Collections and     YALE DICTIONARY OF QUOTATIONS
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