"WYSIWYG" in Seybold obituary

[Bapopik at AOL.COM]

http://www.nytimes.com/2004/03/16/business/16SEYB.html
John W. Seybold, 88, Innovator in Printing, Is Dead
By JOHN MARKOFF
Published: March 16, 2004
John W. Seybold, a pioneer in the field of computerized typesetting, which
transformed the publishing industry, died on Sunday at a hospice in Haverford,
Pa. He was 88.
(...)
In 1964 Rocappi produced the first computer-typeset product guide, an
automotive directory for McGraw-Hill. The project made heavy use of macros, programs
to simplify the repetitive creation of listings, an application that Mr.
Seybold pioneered.

The company created a pagination program that made it possible to control the
appearance of text on a printed page with software. The task had previously
been done manually by printers who worked with individual lines of typed text
formed from hot lead.

It was Mr. Seybold, according to his son Andrew, who first used "what you see
is what you get" in reference to computerized word processing, after watching
"The Flip Wilson Show," on which Mr. Wilson used the phrase to describe his
female character Geraldine.

The phrase came to be abbreviated as WYSIWYG and was popularized by computer
systems developed at the Palo Alto Research Center of Xerox in the early
1970's.

In 1971, with his son Jonathan, Mr. Seybold started The Seybold Report, an
industry newsletter appearing twice a month that became an authoritative
resource for the publishing industry.


(Maybe I'll look through it for WYSIWYG, which OED has from an April 1982
BYTE--ed.)