When the going gets tough, the tough get going (1956)

[Bapopik at AOL.COM]

  See the ADS-L archives for various forms of this phrase, including the addition "the tough get going."  I had previously posted 1961 for the full phrase.


(PROQUEST HISTORICAL NEWSPAPERS)
DELEGATES LEAVE IMPRINT ON TOMORROW; Key Personalities Live On in Memories of Conventions GOP PHANTOM
MARY ANN CALLAN. Los Angeles Times (1886-Current File). Los Angeles, Calif.: Aug 24, 1956. p. C1 (2 pages)
Pg. C6:   _Leahy Stirs Party_
  Former Notre Dame Coach Frank Leahy in seconding Ike's nomination stirred the audience with a motto for football and politics: "When the going gets tough, the tough get going."


(WWW.NEWSPAPERARCHIVE.COM)
Lima News -  5/2/1959
...bold letters, it read: "WHEN THE GOING GETS TOUGH, let THE TOUGH GET GOING." I think that.....obstacle stand before you. inside you GET GOING. For TOUGHness of spirit Can overcome.....t t 6U'p being TOUGH-minded enoueh to GETS TOUGH for you, let THE i i. i jut __, Tr i'et.....THE smallest, as an impossibility. But THE TOUGH-minded know what Alps. THE experts said..
Lima,  Ohio     Saturday, May 02, 1959   855 k

Salisbury Times -  5/23/1959
...bold letters, it read: "WHEN THE GOING GETS TOUGH, let THE TOUGH GET GOING." I Ihink that.....field or off it. WHEN THE GOING GETS TOUGH for you, let THE TOUGH inside you GET.....impossibilities." THAT'S WHAT I mean by TOUGH mindedness Marden also tells THE story.....Children's Home at Hazard, 12 years ago. To GET beds and clothing, THEy told THEir car..
Salisbury,  Maryland     Saturday, May 23, 1959   744 k