"I must, I must, I must increase my bust" (1970)

[Mullins, Bill]

AFAIK it is an anachronism -- I never heard the term in this
specific context until Seinfeld.


> Ah, yes--shrinkage.  Is that an anachronism, or did this
> exist as a technical term of art before that Seinfeld episode
> with Jerry and George, and the incredulous Elaine
> ("It...shrinks??!!")?
>
> L
>