slang list

[sagehen]

There were a lot of these anxiety-producing expressions in ad writing in
those days:
"Halitosis" (Listerine)
"B.O." (Lifebuoy)
"Tattle-tale Gray" (Fels Naptha soap)
"Pink Toothbrush" (Can't remember who promoted this worry)
There was some shaming term for dandruff which I have forgotten, promoted
by Fitch's Shampoo.

Not that the technique began or ended there, but these I remember as being
more or less contemporaneous with "gaposis."

A. Murie

~@:>   ~@:>   ~@:>   ~@:>