Keep It Simple, Stupid (1960)

[Bapopik at AOL.COM]

Project KISS?


(PROQUEST HISTORICAL NEWSPAPERS)
WASHINGTON Scrapbook
WALTER TROHAN. Chicago Daily Tribune (1872-1963). Chicago, Ill.: Dec 4, 1960. p. 43 (1 page):
Rear Adm. Paul D. Stroop, chief of the navy's weapons bureau, has instituted "Project KISS" to increase the reliability and reduce the cost of the military gadgets his organizations produces.

"KISS" stands for "Keep it simple, stupid."


This Morning ...; This Morning ...
With Shirley Povich. The Washington Post, Times Herald (1959-1973). Washington, D.C.: Nov 8, 1964. p. C1 (2 pages)
Pg. C3:
When Ara Parseghian was coaching at Northwestern he mystified his assistants by writing his coaching philosophy on the blackboard in four letters, "KISS." Then he explained its meaning: "Keep It Simple, Stupid."