(Chevy) Nova --Query

[Grant Barrett]

For what it's worth, over the years the Snopes site has been
consistently reliable, quick to fix entries that are not, and willing
to say "maybe" next to stories where the facts aren't clear. They get
high marks from me, a skeptic and cynic of the first order. I would
trust the facts in the link as true.

Grant Barrett
gbarrett at worldnewyork.org

On May 5, 2005, at 21:03, Cohen, Gerald Leonard wrote:

> Is the story about the Nova being interpreted in Latin America as
> "no va" (doesn't go) and having terrible sales as a result merely a
> myth?  A colleague at my campus sent me the message below (with
> accompanying website) to the effect that it *is* a myth. Would any
> ads-l members know anything about this?
>
> Gerald Cohen
>
>
>> ----------
>> From:         Gentry, Lance
>> Sent:         Thursday, May 5, 2005 3:55 PM
>> To:   Cohen, Gerald Leonard
>> Subject:      Chevy Nova
>>
>> Gerald,
>> Your word column is one of the few things in the Missouri Miner I
>> read on a regular basis.  I find word origins very interesting and
>> appreciate your sharing your expertise.  Your most recent column
>> on the Chevy Nova overlaps my own area of expertise - marketing.
>> I thought you'd appreciate some fact on this.
>>
>> I've bumped into this story about the Chevy Nova many times under
>> various guises.  It is an utter myth with no truth whatsoever.  In
>> fact, I use the story in class as an example of myth; so don't be
>> surprised if some of my students mention this to you.
>>
>> If you would like to see the details, check out:  http://
>> www.snopes.com/business/misxlate/nova.asp
>>
>> Best regards,
>>
>> Lance
>>
>> ______________________________________
>> Lance Gentry
>> Assistant Professor of Business Administration
>> School of Management and Information Systems
>> University of Missouri-Rolla
>> 106-B Fulton Hall
>> Rolla, MO  65409-0320
>> (573) 341-6070        direct
>> (573) 341-4184        main office
>> (573) 341-4812        fax
>>
>>
>>
>
>