99.44% pure

Alison Murie sagehen at WESTELCOM.COM
Sat Dec 23 20:52:00 UTC 2006

Rummaging in the files, recalled this thread.  The "ninety-nine &
forty-four one hundredths percent pure"  claim was was entirely fictional.
For all practical purposes it was 100% pure, but the other had an
authoritative ring to it that "100%" had long lost. That *exactitude* was
simply arbitrarily imposed on the ad campaign.  Some P&G adman disclosed
this many years ago....and the disclosure didn't do them any harm either!
Market Worship is just a way of Sanctifying Bullying

The American Dialect Society - http://www.americandialect.org

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