"Hells, yeah ! "

[Jonathan Lighter]

Watch the videogame commercial here:

  http://gameads.gamepressure.com/tv_game_commercial.asp?ID=3494

  and tell me why the characters are saying " Hells, yeah ! " instead of the universally known " Hell, yeah ! "

  How long has this weird pluralization been going on ? How many Hells must we worry about now ?

  JL


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