"Hells, yeah ! "

[Laurence Horn]

At 1:39 PM -0800 1/3/06, Jonathan Lighter wrote:
>Watch the videogame commercial here:
>
>   http://gameads.gamepressure.com/tv_game_commercial.asp?ID=3494
>
>   and tell me why the characters are saying " Hells, yeah ! "
>instead of the universally known " Hell, yeah ! "
>
>   How long has this weird pluralization been going on ? How many
>Hells must we worry about now ?
>
Well, if I may play Devil's advocate, this seems only fair
considering that we also have "Heavens, no".  Equal time and all that.

L