Monk-ish

[Benjamin Zimmer]

Oy. More fallout from "truthiness". What hath ADS wrought?

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http://seattletimes.nwsource.com/html/artsentertainment/2002736179_kay13.html
To kick off Season Four of USA Network's "Monk," a press release for
tonight's 10 o'clock episode announces a campaign to advance the term
"Monk-ish."
The release defines "Monk-ish" as having traits like the show's
obsessive-compulsive hero, played by Tony Shalhoub: list-making,
extreme neatness, germophobia, etc.
Show publicists may hope for the same attention that "The Colbert
Report" got when linguists declared "truthiness" 2005's word of the
year, or when so many coinages -- "Festivus," "re-gifting," "Master of
your domain" -- reinforced the centrality of "Seinfeld."
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See: http://www.usanetwork.com/series/monk/monkish/


--Ben Zimmer