Theodore Levitt and "Globalization"

[Dave Wilton]

One should note that the 1944 usage is not in the economic sense that
"globalization" is most used today. That economic sense is only dated to
1959 and is cited in the OED (actually "globalised"). "Globalization"
appears in W3 in 1961.

Still, nowhere close to 1983.

--Dave Wilton
  dave at wilton.net

-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of
Sam Clements
Sent: Friday, July 07, 2006 10:32 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Theodore Levitt and "Globalization"

The NY Times reported, in their July 6th story about his death, that he was
<credited with coining the term "globalization"> in 1983.
http://www.nytimes.com/2006/07/06/business/06levitt.html?_r=1&oref=slogin

This of course has been picked up by every news source in the world.

Ironic, in that as recently as 25 June, 2006,  ADS member Dave Wilton had
antedated it to 1944.
http://listserv.linguistlist.org/cgi-bin/wa?A2=ind0606D&L=ADS-L&P=R6896&I=-3

Sam Clements

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