AD SLICK

[Benjamin Zimmer]

Dave Wilton wrote:
>
> "Ad slick" is such a standard term in marketing circles that I never
> gave it any thought. It's use is widespread in the marketing world.

Grant Barrett wrote:
>
> I've known the term since 1988 when I first started working in
> newspapers.

Ron Butters wrote:
>
> So why can't I look it up in the dictionary?

Still a bit too specialized, I guess. And it's relatively new--
Newspaperarchive has "advertising slick" from 1981 and "ad slick" from
1984.


--Ben Zimmer

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