"Nigga" untrademarkable?

[David Bergdahl]

Hebe is still around--targeted to college students mostly.  Found in hip
stores on campus.

  There is (or was recently) a Jewish-interest magazine daringly called
> _Hebe_. The title aroused plenty of controversy (as it was no doubt intended
> to), but the publishers insisted that the name was chosen to show how "edgy"
> and "hip" the magazine was. They also hoped that their efforts would help
> remove some of the epithet's negative force. Cf. the mostly academic use of
> "queer," for simlar reasons.
>

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