"substitute" = exchange (again)

[Jonathan Lighter]

I'm watching a History Channel rerun of a 2000 show called "Cocaine." First the narrator says that Doc Pemberton, the inventor of Coca-Cola, was "already addicted to morphine." After explaining that he sold off his Coke formula to somebody else, the narrator then says:

  "And Pemberton's addiction? He merely substitutes morphine - for cocaine."

  Obviously it was the other way round. He took (new) cocaine instead of (old) morphine.

  JL


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