their hearts and minds will follow

Laurence Horn laurence.horn at YALE.EDU
Wed Oct 4 00:50:44 UTC 2006


>Another quote question: was it Lyndon Johnson or Robert Macnamara, or
>someone else entirely, who said the line, "when you've got them by
>the balls, their hearts and minds will follow"? Is there even a locus
>classicus for the expression?
>
FWIW (not much), I've always heard it attributed to LBJ.  It
certainly *sounds* very much like him, and not at all like McNamara.

LH

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