their hearts and minds will follow

[Fred Shapiro]

On Tue, 3 Oct 2006, Dennis Baron wrote:

> Another quote question: was it Lyndon Johnson or Robert Macnamara, or
> someone else entirely, who said the line, "when you've got them by
> the balls, their hearts and minds will follow"? Is there even a locus
> classicus for the expression?

Here's earlier than my last posting:

Samuel Ichiye Hayakawa interrupted the interview to send an aide to fetch
a cigarette lighter he had received from admiring members of a tank
battalion in Vietnam.  The lighter bore an inscription to the effect that
when you have men by a vulnerable part of the anatomy, "their hearts and
minds will follow."
        Pacific Stars and Stripes, 15 Mar. 1969 (Newspaperarchive)

Fred Shapiro


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